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Curators of Cutting-Edge Technology Solutions

Our people and the services we provide define our firm. We take pride in delivering a first class client experience.

Who We Are

First Priority Audio’s goal is to make your home the place you feel safest, the place where you can connect with family and friends, the place where you can entertain and be entertained, and the place you can’t live without in your Parkland, FL home. From media room design to home lighting control, technology should be designed to simplify your life when at home and away.

We believe our family business fosters a culture of humility, empathy, and integrity. These core values set the standard for what we do within FPA, and what our clients can expect from us. Through our 19 years in business we have forged lifelong relationships with clients and partners in our community. We’ve succeeded by focusing on a design first mindset and providing 24/7/365 support that our clients can count on.

Our clients are family for life, not just the length of the project at hand.

Our Mission:

To enhance your love of home through professionally designed, implemented, & supported technology solutions.

Bert Herrero
Bert Herrero
"While attending high school in S. Florida I began playing with electronics in the Satellite TV industry. At the age of 18 I incorporated my first business, named Antenna Doctor, where I focused on providing off-air channels for customers without local channel reception. Later I found myself running telemarketing rooms for companies like Global Response Corporation and DirecTV with much success. On Sept. 12, 2001, I walked away from my corporate position and went back to slapping a hammer and nail for work installing DirecTV. It quickly grew into the Audio Video and Theater market where Bert’s World was born in November of 2001. In 2003, while at Church, I heard Chris Lane from First Priority of South Florida talking about their ministry which encourages middle and high school student to organize and hold bible studies within school campuses. I immediately turned to my wife and said, “First Priority Audio and we will always support their ministry.” Today First Priority Audio supports 5 ministry/ charitable organizations in our local community. FPA has been a great vehicle for us to serve our clients and our community, and we appreciate the clients that have always supported our growth."
Joel Hernandez
Joel Hernandez
"Born and raised in Miami, I lived there until I left for college at the age of 18. After receiving my undergraduate degree from the Hotel School at Cornell University, my career in hospitality took a detour. I found my footing as an entrepreneur in 2007 when an unexpected opportunity presented itself. I launched a home technology company in the Miami area and quickly grew to earn the trust of my clients and the industry. As business opportunities grew, so did my need to learn. I returned to school and earned my MBA from the University of Miami in 2011. I then joined First Priority Audio, where we’ve grown to a nationally recognized leader in the industry. I love consulting homeowners and the design community on how to use technology to wow and enhance the home design."
Jason DeBaugh
Jason DeBaugh
"I was born and raised in Maryland, north of Baltimore. I was into boat and car audio at a young age doing installs for friends and family. I wound up a co-owner of a restaurant through college and that continued on for 15 years until I decided to move to Florida in 2006. Once in Florida I knew the restaurant industry was a thing of the past and I would be doing something different. An employment ad caught my eye for home audio installations, and I figured it was much the same as boat and car audio. That all evolved with the times and the technology into anything and everything electronic in the home. I like how this industry gets you hands on with many of the latest and greatest innovative products. The best thing about it is pulling them all together, having them working in unison, and having the client say wow."


  • ProSource Southeast Region Dealer of the Year 2018
  • Vantage Top Horizon Award 2017


  • ASID Industry Partner
  • NKIB Members
  • ProSource Power Member
  • ProSource Lighting Committee Member

Industry Memberships

  • CEDIA Member
  • CEDIA Certified Installer
  • CEDIA Registered Outreach Instructor
  • Control4 Certified Showroom Dealer
  • Sony Diamond Dealer
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